Someone follows traditions, someone follows the demand of society, it is absolutely normal. In the end, the choice is always up to the client. In the same America, where the concept of "traditional" barbershop came from, today there are still establishments where cash-only work, and there is no possibility of online booking. And this is a principled position and a tribute to history. Only strict waiting in a live queue. And people are ready to do it, because such rules have been dictated for centuries. Our country is much more adaptive in terms of service: online registration and payment by card have long become commonplace things that will not surprise anyone.
So how to divide the old and new barbering cultures? The first includes traditional institutions that work according to the standards of the "old school", based on classic men's haircuts, as well as shaving with a dangerous razor, steaming with a hot towel. As for drinks - filter coffee and nothing else. Such establishments honor traditions and adhere to the idea of minimalism in their services.
The "new" culture is characterized by a combination of traditions on the one hand and a wider range of services on the other, including children's haircuts, hair and beard camouflage, as well as waxing or even massage.
Modern demands require modern solutions, so a kind of symbiosis of old and new culture in the institution can be the best solution and satisfy both groups of fans. Someone comes for classical procedures, someone saves time and at the same time brings a child for a haircut, and comes for a massage - the main thing is that both of them enjoy it. After all, once barbers were even surgeons and it was quite normal. Time dictates its own rules.
Today, "shops" have become a place of rest for men - both mentally and physically. This is the most important thing. And where exactly to go - the choice is yours.
by Anton Kolosov
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